Engineering marketing

From a strategic perspective, developing new business is the overriding challenge for many engineering firms. Added to this, they have to continually adapt and respond to changing market expectations to serve a more demanding client base.

Our view of engineering marketing

For many years engineers have relied on word of mouth, recommendations and referrals as the principal drivers of new business.

But with increased competition in the marketplace and the rise of digital marketing and social media platforms, clients are adopting more sophisticated approaches to procuring engineering services.

We understand the engineering industry and engineering services market. We provide a range of engineering marketing services to help you fundamentally rethink your strategic approach and meet the changing needs and expectations of your clients. By improving your marketing and client acquisition processes, we’re focused on delivering results that make a difference and help you stand out in the market.

Our services include

Marketing consultancy

Helping you gain exposure

We offer engineers strategic and tactical marketing services and consultancy support. We can help you connect your vision with action. By facilitating a seamless transition from strategic direction to workable marketing plans, we can help you to drive growth and create competitive advantage.
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Bid & tender management

Improving the odds of winning

With engineers increasingly being asked to win work through competitive bid and tender scenarios, we can increase the amount of bids, tenders and pitches that you win. We have vast experience of bid writing and pitch development, and can support the entire process from developing your proposition, structuring your proposal content, writing compelling material and sense-checking, through to creative design and presentation coaching.
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Digital marketing

Embracing the ever-changing landscape

Digital has transformed the way businesses and consumers purchase engineering services. We help engineers make the most of digital to drive client acquisition. We provide the full range of digital services – covering digital marketing strategy, search optimisation, analytics, content marketing, social media, paid search – to improve visibility online and deliver tangible results.
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Client research

Understanding client interaction

We offer client research services providing engineers with the information, resources and insight to make strategic client decisions. We can help you improve your understanding of your clients to enhance your knowledge as part of key client programmes or strategic brand development.
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Latest thinking for engineers

Sound interesting?

We have vast experience of engineering marketing, including sub-sectors such as:

  • Aerospace & avionics
  • Automotive
  • Chemical
  • Defence
  • Electrical
  • Instrumentation & control
  • Manufacturing
  • Mechanical
  • Process
  • Systems
  • Software

If you are interested in hearing more about our engineering marketing services, please get in touch and we’ll answer any questions you may have.

Send us an email, fill in the form opposite, request a quotation, stay in touch and follow us on twitter.

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