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Professional Services Marketing – Rokman Laing Professional Services Marketing – Rokman Laing Professional Services Marketing – Rokman Laing Professional Services Marketing – Rokman Laing
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    • Strategic marketing
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Professional Services Marketing – Rokman Laing Professional Services Marketing – Rokman Laing
  • Home
  • About
  • What we do
    • Strategic marketing
    • Digital marketing
    • Bid management
    • Client research
    • Video Production
    • Creative Design
    • Website development
  • Resources
    • Blog
  • Contact
"we don't get business from our website"

‘We Don’t Get Business From Our Website’

Something we still hear an awful lot of in professional services - "We don't get any business from our website. My clients wouldn't use Google to find an adviser. And they... read more →
  • May 3, 2017
  • Gill Laing
  • No Comments
  • Blog, Digital marketing, Marketing, Strategic marketing, Uncategorized
RL why referrals bad for business

Why I think referrals can sometimes be bad for business

I come across many lawyers and accountants who tell me "most of their business comes from referrals". It's said almost as confirmation that they must be doing something right, and... read more →
  • April 26, 2017
  • Graham Laing
  • No Comments
  • Accountancy, Architects, Blog, Corporate reputation, Law, Marketing, Prof services, Strategic marketing
who do you think you're talking to

Who do you think you’re talking to?

Carrying out marketing audits for professional service firms, all too often the response we get to the 'who' question focuses heavily on marketing activity aimed at existing clients. 'We send them email newsletters'. 'We... read more →
  • April 23, 2017
  • Gill Laing
  • No Comments
  • Corporate reputation, Insights, Marketing, Prof services, Strategic marketing
How Digital Changed Professional Services Marketing

How Digital Changed Professional Services Marketing

Digital has changed the face of professional services marketing. The battle for business is increasingly being played out on the digital field. Clients and prospects now routinely turn to online... read more →
  • July 4, 2016
  • Gill Laing
  • No Comments
  • Content marketing, Digital marketing, Insights, Law, Marketing, Prof services, Social media, Strategic marketing
managing partner social media

Managing Partners & Social Media – Why Not?

  It’s no secret that managing partners of professional service firms are under-represented on social media. And of those that have taken the plunge and secured accounts on their preferred... read more →
  • June 12, 2016
  • Gill Laing
  • No Comments
  • Content marketing, Corporate reputation, Insights, Marketing, Prof services, Social media
A Law Firm's Reputation is its Most Valuable Asset

A Law Firm’s Reputation is its Most Valuable Asset

  A law firm's reputation. Intangible? Nebulous? Incalculable? Why bother? Do law firms actively manage their corporate reputation? Every organisation has a reputation, whether they proactively manage it or not!... read more →
  • May 29, 2016
  • Gill Laing
  • 3 Comments
  • Corporate reputation, Insights, Law, Marketing, Prof services, Strategic marketing
bundle

Unbundling legal services – the beginning of customisation?

Often the biggest task for me as a marketer is to seek to close the enormous gap between those who buy legal services, and creating and delivering what would be... read more →
  • April 15, 2013
  • Graham Laing
  • No Comments
  • Blog, Law, Marketing, Perspective, Strategic marketing
cross selling

Cross selling in law firms: about time for change

It's no secret that I'm somewhat sceptical about the reality of cross selling in law firms. To put it bluntly, cross selling isn't well practised by lawyers. Which is a... read more →
  • March 20, 2013
  • Graham Laing
  • No Comments
  • Blog, Law, Marketing, Strategic marketing
devil

Service quality in law firms: Sympathy for the Devil

Welcome. 'Sympathy for the Devil' by the Rolling Stones is lyrically in a class of its own. My desert island track, drawing inspiration from one of my favourite all-time reads,... read more →
  • February 3, 2013
  • Graham Laing
  • Blog, Law, Marketing, Perspective, Strategic marketing
clients

Law firm clients: Protect them or die!

Speaking with a personal injury lawyer from a provincial firm last week, he was obviously concerned for his future with the changes to personal injury on the horizon. Personal injury... read more →
  • January 29, 2013
  • Graham Laing
  • Blog, Law, Marketing
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Recent Posts

  • 6 ways to supercharge your content ideas
  • Why a bad reputation will cost you good people
  • ‘We Don’t Get Business From Our Website’
  • Why I think referrals can sometimes be bad for business

Our services

  • Strategic marketing
  • Digital marketing
  • Bid management
  • Client research
  • Video production
  • Creative design
  • Website development

Insights

  • Rokman Blog
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  • Law Firm Marketing

Services

  • Brand Development
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  • Legal Directories Consultancy

Sectors

  • Solutions for Lawyers
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  • Solutions for Accountants
  • Solutions for Architects
  • Solutions for Barristers
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  • Solutions for Software Developers
  • Solutions for Surveyors

Tweets

  • '3 Simple Ways to Boost the Performance of Your Business #Content' https://t.co/BrlH8Cru7Mover a year ago
  • 'Your 2020 Mission: A Unified Strategy for #Content in Your Marketing' https://t.co/zwACRj06Tcover a year ago

Strategic marketing, bid management and digital agency in
Wirral and London, England, UK.

Rokman Laing is a full service strategic marketing agency for
professional service firms.

We offer the full range of integrated services, including content
marketing, creative, branding, digital, identity design, brand strategy,
direct marketing, social media, mobile, Apps, SEO, integrated
campaigns, web design and much more.

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