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    • Strategic marketing
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  • Contact
Professional Services Marketing – Rokman Laing Professional Services Marketing – Rokman Laing
  • Home
  • About
  • What we do
    • Strategic marketing
    • Digital marketing
    • Bid management
    • Client research
    • Video Production
    • Creative Design
    • Website development
  • Resources
    • Blog
  • Contact
bad-reputation-will-cost-you-good-people

Why a bad reputation will cost you good people

Competition for best talent is just as fierce as the competition for business. The situation is particularly acute in professional services, where people are – excuse the cliché – a... read more →
  • May 14, 2017
  • Gill Laing
  • No Comments
  • Accountancy, Blog, Corporate reputation, Law, Prof services, Strategic marketing, Uncategorized
RL why referrals bad for business

Why I think referrals can sometimes be bad for business

I come across many lawyers and accountants who tell me "most of their business comes from referrals". It's said almost as confirmation that they must be doing something right, and... read more →
  • April 26, 2017
  • Graham Laing
  • No Comments
  • Accountancy, Architects, Blog, Corporate reputation, Law, Marketing, Prof services, Strategic marketing
How Digital Changed Professional Services Marketing

How Digital Changed Professional Services Marketing

Digital has changed the face of professional services marketing. The battle for business is increasingly being played out on the digital field. Clients and prospects now routinely turn to online... read more →
  • July 4, 2016
  • Gill Laing
  • No Comments
  • Content marketing, Digital marketing, Insights, Law, Marketing, Prof services, Social media, Strategic marketing
A Law Firm's Reputation is its Most Valuable Asset

A Law Firm’s Reputation is its Most Valuable Asset

  A law firm's reputation. Intangible? Nebulous? Incalculable? Why bother? Do law firms actively manage their corporate reputation? Every organisation has a reputation, whether they proactively manage it or not!... read more →
  • May 29, 2016
  • Gill Laing
  • 3 Comments
  • Corporate reputation, Insights, Law, Marketing, Prof services, Strategic marketing
seo for law firms

SEO for Law Firms – The Importance of Being ‘Visible’

Many law firms bemoan the shifting landscape that Google and wider advancements in technology have brought about – namely, the intensifying competition for firms as access to services and suppliers... read more →
  • May 12, 2016
  • Graham Laing
  • No Comments
  • Digital marketing, Insights, Law, SEO, Web Dev
email marketing for lawyers

Email Marketing for Lawyers

Email marketing for lawyers is a form of direct marketing, which uses electronic means to deliver your firm’s messages to your target audiences. Used effectively, this type of digital marketing... read more →
  • May 4, 2016
  • Gill Laing
  • No Comments
  • Digital marketing, Insights, Law
proposal

Proposal development for law firms: be compliant, be responsive

Proposals are nothing new and yet even now I come across law firms - many large, award-winning ones – still struggling with them tremendously. I know lots of bid managers... read more →
  • December 12, 2014
  • Graham Laing
  • No Comments
  • Bid management, Insights, Law
social media

Social media accountancy firms: Avoiding the pitfalls

Social media for professional services firms seems to have been around for an age. Now part of our everyday lives, it's no longer considered a new technology. In consumer markets, take... read more →
  • July 9, 2013
  • Graham Laing
  • No Comments
  • Accountancy, Digital marketing, Insights, Law, Social media
content

Content marketing for professional services

Given its impact on clients' purchasing behaviour, word of mouth continues to be the principal generator of work for professional service firms. Firms have historically tried to leverage WOM predominantly... read more →
  • July 2, 2013
  • Graham Laing
  • Accountancy, Content marketing, Digital marketing, Insights, Law, Prof services, Web Dev
social media

How social media should work for law firms!

Often the problem with social media adoption in law firms is the resigned belief among firm leaders that only word of mouth and professional networking contribute to developing legal business.... read more →
  • June 25, 2013
  • Graham Laing
  • Digital marketing, Insights, Law, Social media
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Recent Posts

  • 6 ways to supercharge your content ideas
  • Why a bad reputation will cost you good people
  • ‘We Don’t Get Business From Our Website’
  • Why I think referrals can sometimes be bad for business

Our services

  • Strategic marketing
  • Digital marketing
  • Bid management
  • Client research
  • Video production
  • Creative design
  • Website development

Insights

  • Rokman Blog
  • Insights
  • Law Firm Marketing

Services

  • Brand Development
  • Logo design
  • Brochure design
  • Legal Directories Consultancy

Sectors

  • Solutions for Lawyers
  • Solutions for Engineers
  • Solutions for Accountants
  • Solutions for Architects
  • Solutions for Barristers
  • Solutions for Financial Advisors
  • Solutions for Software Developers
  • Solutions for Surveyors

Tweets

  • '3 Simple Ways to Boost the Performance of Your Business #Content' https://t.co/BrlH8Cru7Mover a year ago
  • 'Your 2020 Mission: A Unified Strategy for #Content in Your Marketing' https://t.co/zwACRj06Tcover a year ago

Strategic marketing, bid management and digital agency in
Wirral and London, England, UK.

Rokman Laing is a full service strategic marketing agency for
professional service firms.

We offer the full range of integrated services, including content
marketing, creative, branding, digital, identity design, brand strategy,
direct marketing, social media, mobile, Apps, SEO, integrated
campaigns, web design and much more.

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