Competition for best talent is just as fierce as the competition for business. The situation is particularly acute in professional services, where people are – excuse the cliché – a... read more →
I come across many lawyers and accountants who tell me "most of their business comes from referrals". It's said almost as confirmation that they must be doing something right, and... read more →
Digital has changed the face of professional services marketing. The battle for business is increasingly being played out on the digital field. Clients and prospects now routinely turn to online... read more →
A law firm's reputation. Intangible? Nebulous? Incalculable? Why bother? Do law firms actively manage their corporate reputation? Every organisation has a reputation, whether they proactively manage it or not!... read more →
Many law firms bemoan the shifting landscape that Google and wider advancements in technology have brought about – namely, the intensifying competition for firms as access to services and suppliers... read more →
Email marketing for lawyers is a form of direct marketing, which uses electronic means to deliver your firm’s messages to your target audiences. Used effectively, this type of digital marketing... read more →
Proposals are nothing new and yet even now I come across law firms - many large, award-winning ones – still struggling with them tremendously. I know lots of bid managers... read more →
Social media for professional services firms seems to have been around for an age. Now part of our everyday lives, it's no longer considered a new technology. In consumer markets, take... read more →
Given its impact on clients' purchasing behaviour, word of mouth continues to be the principal generator of work for professional service firms. Firms have historically tried to leverage WOM predominantly... read more →
Often the problem with social media adoption in law firms is the resigned belief among firm leaders that only word of mouth and professional networking contribute to developing legal business.... read more →