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Professional Services Marketing – Rokman Laing Professional Services Marketing – Rokman Laing Professional Services Marketing – Rokman Laing Professional Services Marketing – Rokman Laing
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  • About
  • What we do
    • Strategic marketing
    • Digital marketing
    • Bid management
    • Client research
    • Video Production
    • Creative Design
    • Website development
  • Resources
    • Blog
  • Contact
Professional Services Marketing – Rokman Laing Professional Services Marketing – Rokman Laing
  • Home
  • About
  • What we do
    • Strategic marketing
    • Digital marketing
    • Bid management
    • Client research
    • Video Production
    • Creative Design
    • Website development
  • Resources
    • Blog
  • Contact
blogging

Blogging for lawyers and accountants

Blogging is a very important social media tool. It's a great way to demonstrate thought leadership. It's a great way for potential clients to perceive technical excellence and professionalism. But... read more →
  • January 24, 2013
  • Graham Laing
  • Insights
note

Law Firms & Accountants Tendering: Debrief Questions

There's usually a sigh of relief when law firms and accountants submit the tender document and deliver the presentation. But the work's still not over! Tender evaluation The invitation to... read more →
  • January 15, 2013
  • Graham Laing
  • Bid management, Insights
questions

Sample scoping questions for proposals

The competitive tender, pitch or bids process has become a common method of selecting professional advisers. In my experience, proposals are won and lost at the scoping stage. A large... read more →
  • January 15, 2013
  • Graham Laing
  • Insights
email

Email marketing tips for lawyers and accountants

I've worked with numerous email marketing systems and developed many content infrastructures for law and accountancy firms. The same issues crop up all the time. Successful email marketing means more... read more →
  • January 15, 2013
  • Graham Laing
  • Digital marketing, Insights
seo

Law firm SEO – black hat, white hat??

Law firm SEO (search engine optimisation) is a popular topic. It's how a law firm can strategically optimise its site to improve its rankings within search engine results.Competition for places... read more →
  • January 2, 2013
  • Graham Laing
  • Digital marketing, Insights, SEO
link building

SEO link building for law firms & accountants

Every law and accountancy firm should be in the business of making their websites more user friendly and content rich. But they need to do so while keeping an eye... read more →
  • January 2, 2013
  • Graham Laing
  • Insights
graph

Net Promoter Score (NPS) for Law Firms & Accountants

Professional service firms have always relied on professional competency to attract and retain clients. Word of mouth, referrals and recommendations have historically been the principal sources of new business. In... read more →
  • January 2, 2013
  • Graham Laing
  • Client research, Insights
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Recent Posts

  • 6 ways to supercharge your content ideas
  • Why a bad reputation will cost you good people
  • ‘We Don’t Get Business From Our Website’
  • Why I think referrals can sometimes be bad for business

Our services

  • Strategic marketing
  • Digital marketing
  • Bid management
  • Client research
  • Video production
  • Creative design
  • Website development

Insights

  • Rokman Blog
  • Insights
  • Law Firm Marketing

Services

  • Brand Development
  • Logo design
  • Brochure design
  • Legal Directories Consultancy

Sectors

  • Solutions for Lawyers
  • Solutions for Engineers
  • Solutions for Accountants
  • Solutions for Architects
  • Solutions for Barristers
  • Solutions for Financial Advisors
  • Solutions for Software Developers
  • Solutions for Surveyors

Tweets

  • '3 Simple Ways to Boost the Performance of Your Business #Content' https://t.co/BrlH8Cru7Mover a year ago
  • 'Your 2020 Mission: A Unified Strategy for #Content in Your Marketing' https://t.co/zwACRj06Tcover a year ago

Strategic marketing, bid management and digital agency in
Wirral and London, England, UK.

Rokman Laing is a full service strategic marketing agency for
professional service firms.

We offer the full range of integrated services, including content
marketing, creative, branding, digital, identity design, brand strategy,
direct marketing, social media, mobile, Apps, SEO, integrated
campaigns, web design and much more.

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