Often the problem with social media adoption in law firms is the resigned belief among firm leaders that only word of mouth and professional networking contribute to developing legal business.... read more →
It's fairly accepted in a modern law firm marketing environment that traditional marketing and promotional techniques will only get a firm so far. For many firms, markets are no longer... read more →
One of the most prevalent challenges for law and accountancy firms today is to get their messages out in the marketplace. But since the explosion of communications channels from the... read more →
Content marketing should be old news for professional service firms. But it's not. Although professional practitioners have used marketing methods such as newsletters, white papers and email marketing in the... read more →
Legal services don't spring to mind when you think of industries that have been transformed by the web. You're more likely to cite retailing, where the product itself or the... read more →
Professional services marketing has changed dramatically over the past 5 years. These changes have been precipitated by new marketing tactics such as search engine marketing, email marketing, social media marketing... read more →
Many law firms and accountants think that their 'offline' reputation will be enough to propel them to online success. Unfortunately that's not the case. Lawyers and accountants need to create... read more →
Every firm knows about social media. Many have some sort of social media presence but very few have implemented a successful social media strategy that maximises the potential benefits. For... read more →
Guest blogging is an important part of becoming a reputed member of the legal and accounting blogosphere. Guest blogging is when the owner of a blog features an article or... read more →
Social media is no new kid on the block. Most professional services firms are using social media platforms to some degree now. Many only took the plunge in 2012, embracing... read more →