Digital has changed the face of professional services marketing. The battle for business is increasingly being played out on the digital field. Clients and prospects now routinely turn to online... read more →
It’s no secret that managing partners of professional service firms are under-represented on social media. And of those that have taken the plunge and secured accounts on their preferred... read more →
Social media for professional services firms seems to have been around for an age. Now part of our everyday lives, it's no longer considered a new technology. In consumer markets, take... read more →
Often the problem with social media adoption in law firms is the resigned belief among firm leaders that only word of mouth and professional networking contribute to developing legal business.... read more →
One of the most prevalent challenges for law and accountancy firms today is to get their messages out in the marketplace. But since the explosion of communications channels from the... read more →
Every firm knows about social media. Many have some sort of social media presence but very few have implemented a successful social media strategy that maximises the potential benefits. For... read more →
It’s hard to talk about the impact of social media without mention of the 'disruption' these new platforms are creating. The word 'disruptive' is used a lot these days. It’s... read more →