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  • What we do
    • Strategic marketing
    • Digital marketing
    • Bid management
    • Client research
    • Video Production
    • Creative Design
    • Website development
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Professional Services Marketing – Rokman Laing Professional Services Marketing – Rokman Laing
  • Home
  • About
  • What we do
    • Strategic marketing
    • Digital marketing
    • Bid management
    • Client research
    • Video Production
    • Creative Design
    • Website development
  • Resources
    • Blog
  • Contact
supercharge-your-content-ideas

6 ways to supercharge your content ideas

"I get that we need to do content. I just don’t have time to come up with ideas and then have to write it. None of us do.” Sound familiar? You're far... read more →
  • May 21, 2017
  • Gill Laing
  • No Comments
  • Content marketing, Digital marketing, Insights, Prof services, Uncategorized
"we don't get business from our website"

‘We Don’t Get Business From Our Website’

Something we still hear an awful lot of in professional services - "We don't get any business from our website. My clients wouldn't use Google to find an adviser. And they... read more →
  • May 3, 2017
  • Gill Laing
  • No Comments
  • Blog, Digital marketing, Marketing, Strategic marketing, Uncategorized
How Digital Changed Professional Services Marketing

How Digital Changed Professional Services Marketing

Digital has changed the face of professional services marketing. The battle for business is increasingly being played out on the digital field. Clients and prospects now routinely turn to online... read more →
  • July 4, 2016
  • Gill Laing
  • No Comments
  • Content marketing, Digital marketing, Insights, Law, Marketing, Prof services, Social media, Strategic marketing
managing partner social media

Managing Partners & Social Media – Why Not?

  It’s no secret that managing partners of professional service firms are under-represented on social media. And of those that have taken the plunge and secured accounts on their preferred... read more →
  • June 12, 2016
  • Gill Laing
  • No Comments
  • Content marketing, Corporate reputation, Insights, Marketing, Prof services, Social media
seo for law firms

SEO for Law Firms – The Importance of Being ‘Visible’

Many law firms bemoan the shifting landscape that Google and wider advancements in technology have brought about – namely, the intensifying competition for firms as access to services and suppliers... read more →
  • May 12, 2016
  • Graham Laing
  • No Comments
  • Digital marketing, Insights, Law, SEO, Web Dev
email marketing for lawyers

Email Marketing for Lawyers

Email marketing for lawyers is a form of direct marketing, which uses electronic means to deliver your firm’s messages to your target audiences. Used effectively, this type of digital marketing... read more →
  • May 4, 2016
  • Gill Laing
  • No Comments
  • Digital marketing, Insights, Law
social media

Social media accountancy firms: Avoiding the pitfalls

Social media for professional services firms seems to have been around for an age. Now part of our everyday lives, it's no longer considered a new technology. In consumer markets, take... read more →
  • July 9, 2013
  • Graham Laing
  • No Comments
  • Accountancy, Digital marketing, Insights, Law, Social media
content

Content marketing for professional services

Given its impact on clients' purchasing behaviour, word of mouth continues to be the principal generator of work for professional service firms. Firms have historically tried to leverage WOM predominantly... read more →
  • July 2, 2013
  • Graham Laing
  • Accountancy, Content marketing, Digital marketing, Insights, Law, Prof services, Web Dev
social media

How social media should work for law firms!

Often the problem with social media adoption in law firms is the resigned belief among firm leaders that only word of mouth and professional networking contribute to developing legal business.... read more →
  • June 25, 2013
  • Graham Laing
  • Digital marketing, Insights, Law, Social media
boardroom

Why Law Firms Need Digital Strategists

It's fairly accepted in a modern law firm marketing environment that traditional marketing and promotional techniques will only get a firm so far. For many firms, markets are no longer... read more →
  • June 18, 2013
  • Graham Laing
  • Digital marketing, Insights, Law
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Recent Posts

  • 6 ways to supercharge your content ideas
  • Why a bad reputation will cost you good people
  • ‘We Don’t Get Business From Our Website’
  • Why I think referrals can sometimes be bad for business

Our services

  • Strategic marketing
  • Digital marketing
  • Bid management
  • Client research
  • Video production
  • Creative design
  • Website development

Insights

  • Rokman Blog
  • Insights
  • Law Firm Marketing

Services

  • Brand Development
  • Logo design
  • Brochure design
  • Legal Directories Consultancy

Sectors

  • Solutions for Lawyers
  • Solutions for Engineers
  • Solutions for Accountants
  • Solutions for Architects
  • Solutions for Barristers
  • Solutions for Financial Advisors
  • Solutions for Software Developers
  • Solutions for Surveyors

Tweets

  • '3 Simple Ways to Boost the Performance of Your Business #Content' https://t.co/BrlH8Cru7Mover a year ago
  • 'Your 2020 Mission: A Unified Strategy for #Content in Your Marketing' https://t.co/zwACRj06Tcover a year ago

Strategic marketing, bid management and digital agency in
Wirral and London, England, UK.

Rokman Laing is a full service strategic marketing agency for
professional service firms.

We offer the full range of integrated services, including content
marketing, creative, branding, digital, identity design, brand strategy,
direct marketing, social media, mobile, Apps, SEO, integrated
campaigns, web design and much more.

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