"I get that we need to do content. I just don’t have time to come up with ideas and then have to write it. None of us do.” Sound familiar? You're far... read more →
Something we still hear an awful lot of in professional services - "We don't get any business from our website. My clients wouldn't use Google to find an adviser. And they... read more →
Digital has changed the face of professional services marketing. The battle for business is increasingly being played out on the digital field. Clients and prospects now routinely turn to online... read more →
It’s no secret that managing partners of professional service firms are under-represented on social media. And of those that have taken the plunge and secured accounts on their preferred... read more →
Many law firms bemoan the shifting landscape that Google and wider advancements in technology have brought about – namely, the intensifying competition for firms as access to services and suppliers... read more →
Email marketing for lawyers is a form of direct marketing, which uses electronic means to deliver your firm’s messages to your target audiences. Used effectively, this type of digital marketing... read more →
Social media for professional services firms seems to have been around for an age. Now part of our everyday lives, it's no longer considered a new technology. In consumer markets, take... read more →
Given its impact on clients' purchasing behaviour, word of mouth continues to be the principal generator of work for professional service firms. Firms have historically tried to leverage WOM predominantly... read more →
Often the problem with social media adoption in law firms is the resigned belief among firm leaders that only word of mouth and professional networking contribute to developing legal business.... read more →
It's fairly accepted in a modern law firm marketing environment that traditional marketing and promotional techniques will only get a firm so far. For many firms, markets are no longer... read more →