Strategic marketing professional services

Latest strategic marketing thinking

Our view of strategic marketing

Economic conditions and increased competition have disrupted even the most settled of firms and well-established business models. Professional services firms need more from their marketing than ever before and should be asking how marketing can be harnessed to drive growth and create competitive advantage.

Many professional service firms do not achieve their ambitions because of the disconnect between ‘vision’ and ‘action’. At Rokman Laing we understand professional services and how to make that connection. We have a full breadth of marketing capabilities and our unique industry expertise and insight can help our clients unlock new drivers of growth and competitive advantage. We enjoy facilitating a seamless transition from strategic development to implementation.

We offer strategic and tactical marketing services and consultancy support to help you to build the foundations for well-considered marketing and business development plans, to turn your long-term vision into workable marketing and communications action plans and to stand out in your market place.

Services include

Comms strategy & management

Our approach to professional service communications cuts through the noise, is comprehensive, industry-leading and results-driven.

Proposition & concept development

Developing a clear and compelling value proposition is the first phase of any opportunity assessment. Probably the most important part. How can you sell a service if you can’t articulate its value?

Strategic marketing planning

We are frequently engaged to provide auditing, strategic planning, road map development and business case development for marketing initiatives.

Brand development

We develop relevant, compelling and durable brands that leverage commercial, creative and analytical thinking. We develop brands that impact your bottom line.

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Marketing training & mentoring

We often assist professionals with improving their fundamental knowledge of marketing and sharpening their approach to acquiring and retaining clients.

Marketing operational analysis

We are often hired to consult on the effectiveness and efficiency of existing marketing departments. In most cases we can assist in the optimisation process.

Marketing project management

We make things happen. Our level-headed approach to marketing project management will ensure you get the results you want with minimum of fuss.

Outsourced marketing management

Perfect business sense. Outsourcing marketing management provides all the advantages of expert external consultancy combined with the hands-on approach of an in-house team.

Sound interesting?

We are one of a very few strategic marketing professional services agencies to align our offerings along industry lines.

We have developed an intensive understanding of professional service firms, so that we can provide our clients with an informed view on any issues they face.

We’d love to hear from you and answer any questions you may have. Send us an email, request a quotation, stay in touch and follow us on twitter.

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