Brand development professional services

Some of our brand development work

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Our view of brand development

The professional services industry is consolidating at an unprecedented pace, as firms combine strategy, technology and implementation services into a comprehensive offering. Only a cohesive brand that communicates a single, powerful value proposition can unite all that a firm does and deliver a compelling rationale for working with one firm across multiple service areas.

At Rokman Laing, we help professional service firms develop a brand that is a coherent articulation of their unique brand values, personality traits and aspirations. This enables them to develop a clearly definable position that helps connect with their clients ultimately helping them grow their business.

We follow a simple yet effective process that begins with understanding the firms’s core values and the laying of a solid brand foundation. We then develop a suite of versatile visual and verbal brand identities, which we can roll out across all brand communications.

Whether it is a new identity or the refreshing of an existing one that is required, we have the experience and expertise to help professional service firms develop a strong brand identity that in turn strengthens their business.

Services include

Brand audit

Analyse your current position and discover new insights into your brand with a net result of helping you grow your bottom line.

Brand identity development

Engage your target audiences with a relevant brand identity that will help differentiate your firm and communicate its proposition.

Event branding

Maximise the opportunity to showcase yourfirm through quality, creative branded design, supported by strong messaging.

Logo design

As the most prominent and pervasive visual device of a corporate identity, does our logo reflect your firm’s brand, personality and values?

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Brand guidelines

Development of guidelines will support consistency and cohesion across your organisation in the application of your brand.

Brand strategy development

An effective brand strategy will deliver high levels of engagement with internal and external audiences to drive your business forward.

Internal branding

We can advise on design strategies and campaigns to engage your internal audiences.


When the time is right for a change in your visual identity, we bring a distinctly commercial perspective to what can be a highly emotive process, taking into account the needs of all of your targetaudiences throughout the project.

Sound interesting?

We’d love to hear from you and answer any questions you may have. Send us an email, request a quotation, stay in touch and follow us on twitter.

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