We’ve been in professional services marketing all our working lives. We know how much professional services are critical to the success of the UK economy. We believe in the ethics of professional standards, and we know how important professional service firms are in the support, management and improvement of their clients’ businesses. We know this because we do the same for our clients.
We believe in professional service firms
Building, reviving, growing
Since 2010, we’ve been building, reviving and growing professional service brands in the UK. We’ve been helping firms tell their stories. Solve their problems. Driving their growth. Creating powerful and profitable connections with their clients.
We’ve done this through our ethos of working with a small set of focused clients and ensuring performance that goes beyond what’s expected of our core services – Strategic Marketing, Digital Transformation, Bid Management and Client Research.
Wirral office
Strategic, creative, inspiring
We work for professional service firms doing everything from content marketing, tender writing, client satisfaction surveys and brand strategy through to social media, SEO, responsive websites, email marketing, creative design, advertising and much more. We bring ideas to fruition in every channel.
Our work is the result of rigorous insight into our clients’ firms, their target sectors, aims and ambitions, built on a solid foundation of professional services knowledge and understanding. We’re an intelligent and creative team dedicated to delivering strategic, inspired solutions that are engaging, have impact and deliver results.
Collaboration
We’re highly collaborative and are often considered by our clients to be an extension of their internal marketing team. With first-hand experience of working in-house, we understand the operational and cultural challenges of professional service marketing. We use this knowledge as the basis for delivering compelling solutions, supported by incisive research and creative strategy, to help your firm meet its objectives.
Graham Laing (LL.b, FCIM, PGDipM, Chartered Marketer)
Founder
Graham is a Chartered marketing consultant with over 20 years’ experience in professional services, working with large global and national brands right through to niche practices.
Gill Laing (BA Hons)
Managing Director
Gill is a specialist professional services marketing consultant, helping firms increase brand visibility and enhance reputation as a core business asset.
Ethos
We work with a small set of focused clients at any one time because for us, it’s about making a tangible impact on your revenue, sales and profit. We take a very hands-on approach, operating more like an extension of your team than an external supplier.
Performance
We always go beyond what’s expected. We’d never take on a project we felt we couldn’t deliver on or add value to. We’re driven by results and ensuring our clients achieve their desired outcomes.
Vision
We like to challenge and inspire our clients. We do this because we think differently. We bring ideas and visionary thinking to the table, and combine them with substantial knowledge to enhance our clients’ competitive positioning.